Media tells you what happened. Data tells you what is true. Insight tells you what it means. FounderWise tells you what to do, and what it costs to be wrong. Built for African founders who have to decide this week.
Advice is free. Being wrong is not.
You are not short of information. You are short of someone who has watched this decision get made a few hundred times and can tell you which way it usually goes.
Tells you what happened. Sifted, TechCrunch, Disrupt Africa. Paid by your attention.
Tells you what is true. PitchBook, Crunchbase, Abaca. Paid by the seat.
Tells you what it means. Every AI tool shipping this year. The most crowded square on the board.
Tells you what to do, by when, and what it costs if you are wrong. This is the rung we work on.
Plenty of people will tell you what to do. Accelerators do it on a cohort calendar, advisors do it in a session. What none of them do is set the deadline from your own evidence and tell you what missing it costs. That is the half we sell.
Price tracks the stakes of the decision, not the volume of what you get. Four of the eight are free, and they are free on purpose: anything that gives you a diagnosis stays open.
Free · open to everyoneEvery Monday 06:30. Five market calls, each with the stakes and the one move.
Read this week14 questions, 4 minutes. Your stage, the three moves that belong to it, and a score out of 100 if you are raising.
Take the auditDaily calls tuned to your stage and market, with the commitment clock on every one.
See The BriefFirst word on the markets we cover deeply, where timing is the whole value.
See The WireThe System and the Pitch Kit: how an investor reads you, and the proof story to match.
Compare bothMVP Studio and GTM Studio. A pass for a founder, or a cohort package for a program.
See both doorsMVP Studio tests whether anyone will pay, stage by stage, until you have a verdict. GTM Studio turns a revenue goal into a weekly selling plan. A founder comes in through Personal. A program comes in through Program. Pick the door that matches who is paying.
Invite 3 founders who sign up and you get 7 more days. After that, you buy a pass once. It never renews.
| Pass | Once |
|---|---|
| One Studio, 30 days | $19 |
| One Studio, 90 days | $39 |
| MVP + GTM Studio, 90 days | $59 |
Pay by card at checkout. When a pass ends, your plan stays saved and readable.
East Africa prices, paid by invoice.
| Package | Cohort | Year |
|---|---|---|
| MVP or GTM Studio alone | $1,000 | $2,800 |
| MVP + GTM + funder report | $1,500 | $4,000 |
| Plus the Brief for 90 days | $2,000 | $5,500 |
Outside East Africa, prices double. A free pilot is available. Funding a portfolio of programs? Talk to Josh.
Investor-readiness is one surface of eight. If the raise is not your question this month, the other seven still are.
Every surface ends the same way: on something you do, with a date attached. Advice with no deadline is a quote, not a product.
Nineteen tools and eleven industry packs tell you where you actually stand, and whether that number is normal for your market. Free, on screen, no account.
Monday 06:30, in your inbox and in the app. Sourced and ranked, cut to the ones that would actually change a decision this week.
Pick the move and commit. We write it down with a due date and ask you what happened when the clock runs out. This is the part nobody else does.
When the raise is the question, the audit, the System and the Pitch Kit turn the evidence you already have into something an investor can follow in five minutes.
Scored diagnostics, free and ungated.
Benchmarks for your market, not the US average.
Your moves, with due dates, kept.
Every Dispatch and Brief, read inside the app.
What is normal, built from real founder data.
Every toolkit you claim, kept in your account.
The Dispatch is the free Monday layer: five calls worth making this week, each with the stakes and the one move. The Brief and The Wire are the paid layers above it, tuned to your stage and market. Every call ends on something you can commit to before Friday.
Straight answers, so you can decide in one read.
FounderWise tells founders what to do about what they just read. Media tells you what happened, data tells you what is true, insight tells you what it means. We carry it one rung further, to the move and what it costs to be wrong. Start free at app.founderwise.io.
Because insight is the rung below us and it is the most crowded square in software. Almost every tool will tell you what something means. Very few will tell you what to do, because a recommendation can be wrong and a summary cannot.
Nineteen FounderTools that score you on screen with no account, the Traction Audit, 142 articles, and the Monday Dispatch: five market calls with the stakes and the one move. Anything that gives you a diagnosis is free. Anything you take away and work in asks for an email.
Fourteen questions place you on a five-rung stage ladder, from idea to scaling, and name the three moves that belong to your rung. Twelve of them also score you out of 100 across ICP clarity, proof quality, funnel momentum and investor readiness, which is the number an investor would put on you if you are already selling. It takes about 4 minutes, and the result is kept in your dashboard so the next one shows what changed. Take it.
Early-stage founders in Africa and other emerging markets who have to decide this week with incomplete information. Also the accelerators, funds and founder programs that back them and want the same intelligence across a whole portfolio.
Every call in the Brief and the Dispatch ends in one move you can commit to on a 7 or 30 day clock. We record it with a due date and ask you what happened when it runs out. Advice with no deadline is a quote, not a product.
No. We do not promise a term sheet, and you should distrust anyone who does. Investor-readiness is one of our eight surfaces, not the whole company, and what we sell there is a clear read of how an investor will see you.
The Brief at $19.99 a month is daily calls tuned to your stage and market. The Wire at $39.99 is first word on the markets we cover deeply. The $39 Investor-Readiness System and the Pitch Kit from $595 are the raise lane. MVP Studio and GTM Studio are priced two ways, one for a founder and one for a program, in the next answer.
It depends on who pays. A founder gets 14 days free, and inviting 3 founders who sign up adds 7 more days. After that, a pass is paid once by card and never renews: $19 for one Studio for 30 days, $39 for one Studio for 90 days, or $59 for both Studios for 90 days. A program pays by invoice and its founders pay nothing. Per cohort of up to 30 in East Africa, it is $1,000 for MVP or GTM Studio alone, $1,500 for both plus the funder report, and $2,000 with the Brief for 90 days added. A year costs $2,800, $4,000 or $5,500. Outside East Africa, prices double. A free pilot is available, and a funder with a portfolio of programs should talk to Josh. Pick your door.
Nine years inside 18 East African accelerator programs: 600+ entrepreneurs trained from 1,247+ applications and 100+ startups supported. That record is the reason we can say what to do instead of only what is happening.
The Dispatch is the free Monday layer: five founder-market calls worth making this week, each with the stakes and the one move. Read it at brief.founderwise.io. The Brief and The Wire are the paid layers above it.
Founders should just start free, nothing to request. This form is for accelerators, funds and programs who want co-branded seats and cohort reporting across a portfolio.
No spam, and no list. This goes straight to the founder.